The 2014 HTA Yearbook

Following the tremendous success of the 30th Anniversary Yearbook for the Heavy Transport Association (published December 2013), we are delighted to announce that Nimble Media Ltd (the HTA’s exclusive Media Partner) are already making in-roads on the production of this years Yearbook – for publication on the 31st October 2014.

With the industry’s 'leading lights' again on the editorial board, the content management is equally as strong, with editorial topics and themes that will include;

Chairman’s Foreword | Secretary’s Foreword | The Associations core value and principles – membership drive | Member benefits – why choose the HTA | Progress report and update; qualifications and training for escorters | Code of practice (COP), compliance and legislation | ESDAL, DVSA, HA and DfT updates | Road Transport Law | Improving standards, developing best practice and training | Vehicle Type Approval | Security of Abnormal Loads | Unlawful Levy of Charges | Vehicle Manufacturers: Euro VI review  | Trailer Manufacturer: Round-up | Talking Heads: Interviews with influential industry experts | Industry investment | Technology advances: Innovation Rewarded | Vehicle Telematics & Fleet Management | Specialist Lifting | General and specialised operations – a review of the significant and complex movements during the past 12 months |‘Member in focus’ - bespoke member profiles | New Member round-ups | Working with the industry suppliers – ‘Supplier spotlight’ | Teamwork – the haulier and the escorters | The Heavies:  Annual Gala Dinner & Awards (March 2015) | Members Directory including geographical placement

To maximise industry visibility, the Yearbook will be marketed widely throughout the transportation industry, utilising the following themes; social media channels, national/international industry publications and national/international events - available in the following three formats;

  1. A4 landscape print – matt lamination and perfect bound, page count undetermined although we do envisage it to be a minimum of 160 pages
  2. Digitally interactive/e-Yearbook – this allows for members and industry suppliers to include reciprocal links showing points of interest/product areas on websites, providing direct contact to key personnel or better still upload your very own promotional video!
  3. PDF

Please see the 2014 Media Pack (click link to download below) for full details of the advertising rates and alternative ways your organisation can communicate and interact with the HTA’s growing network, supply chain and wider industry.

Testimonial: Collett & Sons Ltd

“As a committee member for the HTA and current president of ESTA, I found the yearbook a great reference tool.  It offers a comprehensive review on all aspects of the Association’s work, a great illustration of our industry’s expertise and shows just what our members are capable of.  In May 2014, a copy was also presented to each attendee of the ESTA annual awards of excellence dinner, held in Amsterdam, and clearly showed the other organisations in Europe what the UK heavy transport industry can achieve.” 

David Collett, Managing Director, Collett & Sons Ltd

Readership Stats & Facts

Printed material: Through our affiliations with the following Media Partners; Road Transport Media (Commercial Motor/Truck & Driver), Kelsey Publishing (Trucking Magazine) and Heavy Lift and Project Forwarding International.  The HTA’s 30th Anniversary Yearbook was presented to an amazing 246,000 readers!

Online presence: Analytics supplied by one of our many supporters, FairFuelUK revealed that an incredible 500,000 unique visitors visited the digital version of the Yearbook (Quentin Willsons blog)!

Needless to say, the circulation and readership of the 2014 Yearbook will be no different...... but don't just take our word for it...

Testimonial: Volvo Trucks

“The HTA’s 30th Anniversary Yearbook gives the industry an easy reference source to see the latest developments in this sector from trailer and truck manufacturers such as Volvo, as a reference it also provides very important updates on key legislative issues that affect the industry, for example Whole Vehicle Type Approval. The publication is also supported by excellent photography and stories which generates a lot of general interest in this sector.” 

John Comer, Product Manager UK & Ireland, Volvo Trucks